Big data refers to the massive volumes of structured and unstructured data generated daily by organizations, customers, and systems. What sets big data apart is its 3Vs: volume, variety, and velocity.

Data-driven decision making has emerged as a critical advanced management skill, allowing managers to make objective, evidence-based decisions that lead to better results and operational excellence.

Effective decision-making is crucial for guiding teams and achieving organizational goals. Let's dive into the various decision-making processes and how you can make informed choices that drive success.